Latest News:
"Diplomat of the Year" award for Outstanding Contribution to the Press Corps

29th April 2013

@The Langham

London Press Attachés received, for the second year, the "Diplomat of the Year" award for Outstanding Contribution to the Press Corps

alt

The initiative to bestow annual awards for excellence in diplomacy, in recognition of exemplary contributions of diplomats accredited in the United Kingdom, belongs to the Diplomat magazine, a publication for the the members of the diplomatic corps, British political and business communities, and think-tanks.

The 2013 prize for Outstanding Contribution to the Press Corps was received by DPAAL Vice-president and Head of the Press Office of the Embassy of Greece, Mr Spyros Diamantis.

Nominations were debated by a judges’ panel of senior diplomats, after stringent evaluation of the professional activity in the past year. The recipients of the awards were recommended by the members of the diplomatic corps accredited in London.

For more information contact DPAAL at:

 
First Sky News Tour

24th of April 2013

@Sky News

A first group of 15 DPAAL members visited the Sky News, Sky Digital and Sky Sports studios in Isleworth on the 24th of April 2013.

Participants were received by Kelvin O'Shea, Producer for Sky News, and had the opportunity to meet  Dafydd Rees, Head of Sky Business; Tim Marshall, Foreign Affairs Editor; Dan Williams, Head of International News and Nick Herm, Chief Operating Officer.

For more information or to join DPAAL, please contact:

 
The Softer Side of Diplomacy

16th of April 2013

@Embassy of Finland

On April 16th at the Residence of the Finish Ambassador, members of DPAAL heard about the "Softer Side of Diplomacy" with presentations from Jonathan McClory, Associate at “Institute for Government” think tank, Brain behind the IfG-Monocle "Soft Power Index", Strategy Adviser for Winkreative and Elizabeth Linder, Politics and Government Specialist at Facebook.

To read more about this event, please, see the article published by "The Embassy" magazine:

DPAAL BRIEFING ON SOFT POWER INDEX AND SOCIAL MEDIA

The hard facts about soft power

In the 2012 battle of the nation brands, the UK knocked the US off its top perch on the Soft Power Index – but what diplomats really want to know is how a nation's X-factor is measured and what they can do to harness this intangible diplomatic tool.

Speaking at a recent DPAAL meeting hosted by the Finnish Ambassador, the Index creator, Jonathan McClory, explained how the index is compiled. Objective data in five areas is gathered, including government statistics (eg HDI scores); culture (eg tourist numbers, reach of language); diplomatic reach; higher education (eg foreign student numbers) and business (patents, competitiveness). A wide range of subjective data is also collected, from cuisine and cultural output (films, pop music) to sporting icons, leaders or brands.

On the objective criteria, Scandinavians (Norway in 2012) habitually occupy top slot for government; Britain and the US jostle for first place for culture; France has the best diplomatic reach; the US ranks highest in education and the top prize for innovation went to Finland in 2012.

Read more...
 
DPAAL MEETS THE NO 10 AND FCO PRESS TEAMS

alt

21st of March 2013

@Downing Street

The No 10 Downing Street foreign press team invited DPAAL members to join them, along with the Foreign & Commonwealth Office (FCO) press team, for an informal meeting which took place in in the Pillared Room at No 10 Downing Street.

Participants learned more about the Downing Street team work. The event provided an excellent opportunity for everyone to get to know each other (or get better acquainted) and discuss any up-coming joint events and other issues.

For more information or to join DPAAL, please contact:

 
Press attachés received by the Reverend Andrew Tremlett, Canon of Westminster

12th of March 2013

@Westminster Abbey

On the 12th of March 2013, DPAAL members were received by the Reverend Andrew Tremlett, Canon of Westminster.

Those participating attended the Evensong service followed by a tour inside the Abbey.

For more information or to join DPAAL, please contact:

 
Meeting FT's editor James Blitz

23rd of January 2013

@Embassy of Austria

James Blitz

On the 23rd of January 2013, DPAAL members met James Blitz, Defence and Diplomatic Editor of Financial Times, at an event that was hosted by the Austrian Embassy in London.

For more information or to join DPAAL, please contact:

 

 

 

 

 

 

 

 
Press Attachés met the FCO Press & Digital Team

5th of December 2012

@Foreign & Commonwealth Office

altOn December 5, 2012, at the FCO, DPAAL members had the pleasure to meet the FCO Press & Digital Team.

 

Over 40 participants enjoyed this event, which was hosted by Michael Hoare, Deputy Head of Press and Digital, and Alison Daniels, Chief Digital Officer.

For more information, please contact:

 
Second Tour of the new BBC Broadcasting House

8th of November 2012

@BBC Broadcasting House

alt

A second group of DPAAL members visited the new BBC Broadcasting House on the 8th of November.

Stephen Furness, Duty Operations Manager at BBC World News, and Dena Tahmasebi, Senior Publicist at BBC Global News, showed us the new facility that has replaced the famous Bush House.

Those participating could visit the Radio 4, Radio 1 with a the view from the top of the building, the World service production floor, the Arabic newsroom and studios, BBC News main newsroom and Newsnight & Andrew Marr Show control room.

The next BBC visit, and probably last, is planned for the beginning of next year.

To find out more or to join DPAAL, please contact:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 
First Tour of the new BBC Broadcasting House

23rd of May 2012

@BBC Broadcasting House

An initial group of ten DPAAL members visited the new BBC Broadcasting House on the 23rd of May.

Stephen Furness, Duty Operations Manager at BBC World News, and Paul Rasmussen, Senior Publicist at BBC Global News, showed us the new facility that has replaced the famous Bush House. There are still a few floors under construction, but the DPAAL members were shown most of it, including radios 4 and 1, as well as the BBC World News desks and TV studios – mainly the Arab, Persian and Russian.

The next DPAAL tour will take place in the fall.

 
What makes a good Press Attaché
26th of April 2012

@Embassy of Serbia

alt Michael Binyon, chief foreign leader-writer and former Diplomatic Editor for The Times newspaper, addressed the Diplomatic Press Attachés Association in London (DPAAL) on “What makes a good Press Attaché”. The event was hosted by the Serbian Embassy in London, where Binyon debated media approach techniques: responding to the press, pitching a story, use of best practices and networking, among other topics.

A good press attaché should like working with the media and, regardless of where he is, needs to understand how people think and why they react the way they do, underlined Binyon in his introductory remarks. Above all, a press attaché needs to have a positive attitude vis-à-vis the country he is assigned to.

“The press is not something you can control, but occasionally it can be something very helpful”. It is important to know how the press works, not only in one's own country but, in particular, in the one where he/she serves. Most journalists do not see it as part of their job to foster good relations, but they are always looking for a good story, said Binyon.

So, the first thing a good press attaché has to understand is what the media is interested in and how it works. It is interested in what is news and what is topical news. Quite often there is a certain amount of interest in some feature, some background stories, something that has got historical interest. You need to think what a particular newspaper is interested in and what subjects are of importance to it.

Read more...
 


Page 7 of 9